--- title: What Makes Your Company A Great Place to Work? description: In this Tip, we provide guidelines for developing and communicating your brand. image: https://sbshrs.adpinfo.com/hubfs/Jaimes/Lo_KyleA_RM_Mural_15586_final.jpg --- [![ADP® logo](https://sbshrs.adpinfo.com/hs-fs/hubfs/Logo/ADP_logo.png?width=55&height=25&name=ADP_logo.png "ADP® logo")](https://www.adp.com/?utm_medium=display&utm_source=https://sbshrs.adpinfo.com/blog&utm_campaign=SBS_FY24_Q1_HR+Tip+of+the+Week+UTM&elqCampaignId=43754) - [Tip of the Week](https://sbshrs.adpinfo.com/blog) - Topics - [Compliance](https://sbshrs.adpinfo.com/blog/topic/compliance) - [Employee benefits](https://sbshrs.adpinfo.com/blog/topic/employee-benefits) - [Hiring and onboarding](https://sbshrs.adpinfo.com/blog/topic/hiring-and-onboarding) - [HR101](https://sbshrs.adpinfo.com/blog/topic/hr101) - [Nondiscrimination](https://sbshrs.adpinfo.com/blog/topic/nondiscrimination) - [Pay](https://sbshrs.adpinfo.com/blog/topic/pay) - [Performance management](https://sbshrs.adpinfo.com/blog/topic/performance) - [Policies](https://sbshrs.adpinfo.com/blog/topic/policies) - [Termination](https://sbshrs.adpinfo.com/blog/topic/termination) - [Training and development](https://sbshrs.adpinfo.com/blog/topic/training-and-development) - [Workplace safety](https://sbshrs.adpinfo.com/blog/topic/workplace-safety) - [Webinars](https://sbshrs.adpinfo.com/hrwebcasts) - [Podcast](https://hrpreneur.podbean.com/) - Resources - [Newsletter](https://sbshrs.adpinfo.com/newsletter) - [ACA Reporting Road Map](https://sbshrs.adpinfo.com/aca-road-map) - [FLSA & Overtime Rule Guide](https://sbshrs.adpinfo.com/flsa) - [COVID-19 Resource Center](https://sbshrs.adpinfo.com/covid19) # HR Tip of the Week Posted on September 11, 2017 |  [Performance management](https://sbshrs.adpinfo.com/blog/topic/performance-management) # What Makes Your Company A Great Place to Work? ![](https://sbshrs.adpinfo.com/hubfs/Jaimes/Lo_KyleA_RM_Mural_15586_final.jpg) The way others perceive your company can be critical to attracting, engaging, and retaining top employees. A strong message that clearly communicates why you're an employer of choice can set you apart from your competition and help attract like-minded employees. That's why many successful companies actively develop an employer brand to highlight their reputation as a great place to work. Here are some guidelines for developing and communicating your brand: ## Assess reputation. Your culture and brand are unique to you. Consider conducting surveys among applicants, new hires, and long-term employees to find out how they perceive your company. This will establish a baseline by which you can measure the effectiveness of future employer marketing campaigns. ## Identify strengths. While not every employer can offer the highest pay, you likely have strengths that are attractive to certain workers. Think about what makes your workplace unique and what you value. For example, maybe you give employees greater flexibility, promote diversity, foster a culture of social responsibility, encourage creativity and innovation, and/or empower employees to be involved in decisions that affect their jobs. Use these [unique attributes](https://sbshrs.adpinfo.com/blog/6-unique-benefits-that-employees-love) to develop your brand. ## Ensure policies and practices support your brand. Review your policies and practices to determine if they accurately reflect your brand. If there is an inconsistency in what you are presenting as your brand and what employees are experiencing on the job, your efforts may come across as inauthentic. For instance, if flexibility is part of your brand, make sure supervisors support that (such as, scheduling meetings when all employees can participate and approving flexible schedule requests when appropriate). ## Communicate your brand. Once you have a clear vision of your brand, develop a strategy for communicating it and make sure supervisors and upper management are reinforcing it. Use multiple platforms to get your message out, including social media, videos, your company's website, and job advertisements. It can be especially effective if you have testimonials from current employees. ## Measure effectiveness. Evaluate whether there are positive changes in attitudes about your company and whether there's a positive impact on employee retention. Compare data from surveys and [exit interviews](https://sbshrs.adpinfo.com/blog/8-tips-for-conducting-effective-exit-interviews), employee referrals, turnover, and the time it takes to fill open positions. ## Conclusion: Employers that have a strong brand are generally able to attract and retain employees with shared values and have an easier time filling job vacancies. Decide what makes your company unique and develop a strategy for communicating why you're an employer of choice. ![](https://sbshrs.adpinfo.com/hubfs/Jaime/search-black.svg) ### Most popular This content is based on generally accepted HR practices, is advisory in nature, and does not constitute legal advice or other professional services. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This content is current as of the published date.  ADP, the ADP logo, HR{preneur}, RUN Powered by ADP and Always Designing for People are registered trademarks of ADP, Inc and its affiliates. All other marks are the property of their respective owners. Copyright © 2026 ADP, Inc. All rights reserved. [Privacy at ADP](https://www.adp.com/privacy.aspx)